Once you have learned how to incorporate your dental implantology and/or intravenous (IV) sedation dentistry training into your dental practice, purchase the most advanced dental equipment, hire a trustworthy staff, organize and systemize your practice’s operations and capture complex implant dentistry cases, it is time to learn how to market your practice and position yourself as an authority in implant and restorative dentistry.
Without effective marketing, you will not be able to expand your clientele and increase your profitability. Marketing is one of the most vital components of running a lucrative dentistry practice.
With customized coaching from Dr. James Amstadt Consulting, LLC, you will become a marketing guru.
Marketing Strategies Tailored for Your Practice
Effective marketing can be expensive, depending on the medium you choose to utilize. However, external marketing is essential for the success of your practice. You must foster visibility and create a strong presence in the industry. But where do you begin? Do you pay for television advertisements right off the bat? Do you execute direct mailing campaigns?
The answer is that your marketing strategy should be tailored to the needs of your unique practice. Prior to starting your coaching program, Dr. Amstadt sits down with you in person to go over your mission, your business goals and your budgetary restrictions. He performs an onsite assessment of your practice and uses the information gathered during your initial interview and onsite analysis to formulate a customized coaching regimen that fits the unique needs of your practice.
One aspect of your coaching program includes Dr. Amstadt’s suggestions for your marketing strategy. Like your overall coaching program, your marketing strategy will be customized to your practice and marketing budget. Your marketing strategy is also based on your geographical location and your neighboring competitors.
Various Marketing Media
Generally, effective marketing campaigns include some or all of the following:
- Direct mail
- Providing pertinent information via online forums
- Speaking at local industry events and conferences
- Building your web presence, including establishing a user-friendly, informative website that ranks well in search engine results
- Print advertisements
- Radio advertisements
- Television advertisements
If you are just starting out, you most likely do not need to spend tens of thousands of dollars on television advertising right away. Instead, you may want to take a more cost-effective route, such as direct mailing or online marketing campaigns.
It might seem overwhelming to have to decide which marketing medium is best for your practice at any given moment. However, with personalized practice management consulting from Dr. James Amstadt Consulting, LLC, you do not need to worry. Dr. Amstadt will collaborate with you to formulate an effective marketing strategy that fits within your specific budget.
Get a Leg Up on the Competition
The sooner you position yourself as a leader in the field of implant and restorative dentistry, the sooner your practice will start to thrive and not just simply survive. To learn more about how to brand your practice in the most effective manner, schedule a consultation with Dr. Amstadt today. To schedule a one-on-one consultation and onsite practice assessment, contact his office by calling (920) 210-2149 or by emailing him at firstname.lastname@example.org now.